Make your sales-cycle
seriously fast
...and ready for Agent-to-Agent buying
Personalisation
Who you are
Your company
Your website
Qualification
Pain point
Current solutions
ICP match
Discovery
Solution fit
Purchase Authority
Urgency
Summary
Lead enrichment
Conversation summary
All sent into your CRM
Ceci n'est pas un chatbot š
This is our actual lead capture form. Proceed with caution. You might fall in love.
Discover lead essentials in less than 3 minutes
Let Formidable guide your lead through the discovery, with instant background research and enrichment

How fast can it be?
Formidable gets you sales qualified leads ten times faster than your competition
Keeping in mind, 78% of customers buy from the first company that solves their problem


We work with your existing forms
Formidable automatically detects your forms and uses the data to start a conversation in-line. No pop-ups!


Upgrade all your call-to-actions
Formidable replaces your static CTAs with research-enabled conversations, without adding any friction
Join the waitlist for AI CTAs
Start below.
How sales teams already use Formidable
Lead essentials
Take the first meeting equipped with rich qualitative data about your prospect
Context insight
Receive standardised research for each lead, business, and industry
CTA optimisation
Automatically improve conversion with low-barrier CTAs that help speed up customer journey
Waitlist prioritisation
Catch efficiently those in your ICP and prioritise your first encounters
Tailored out-reach
Discover what matters to your audience and tailor content accordingly
Meeting scheduling
Integrate seamlessly with your scheduling platforms and book calls right away
Integrates with any CRM
Formidable works with all CRMs, but doesn't need one!





anything you don't do?
No workflows or diagrams
The Formidable conversation engine comes pre-configured for your discovery. It takes feedback using natural language.


No chatbot vibes
Formidable creates completely unique conversations. Just try it above to feel the difference.


Not an integration project
Formidable takes 5 minutes to integrate using a Javascript-snippet that goes in your Tag Manager or site header.


Early Access is here!
We are working with our first customers. Would you like to be on the waitlist?
Pricing
Coming-up
Free
for all early access users
Fair value-aligned pricing
being currently determined
with early access customers, like you.
Frequently Asked Questions
Why Formidable?
In the near future, AI agents will be doing all the B2B buying. Formidable let's you start your journey - transforming your sales operations to survive in that new environment.
How do you work with AI agents?
AI agents are invited to fill your sales form and have a conversation with Formidable. In the agent mode, Formidable asks more questions and behaves differently than with humans. You still capture the lead as before, but know that the process was started by an Agent.
What does Early Access mean?
During Early Access we will review your sales pipeline and implement Formidable Concierge or CTAs on your pages. It's the equivalent of a super-experienced team working for you to make your sales better. We're doing all the work and building the product interfaces so that you can manage and interact with Formidable.
Become part of something Formidable
Let's get you set up!
